Your online reputation can significantly impact your painting business. In this video, Matt Parsons, founder of Sharpline Marketing, shares how painting contractors can generate more Google reviews, improve search rankings, and convert more leads.
Key Takeaways:
The Importance of Online Reviews:
- 88% of consumers trust online reviews as much as personal recommendations.
Why Many Businesses Struggle with Reviews:
- Simply having tools for collecting reviews isn’t enough—you need a clear strategy.
- If reviews aren’t part of your company culture, they won’t happen consistently.
- A lack of positive reviews can misrepresent the quality of your work.
🚀Strategies to Get More Reviews Consistently:
✔Use multi-channel communication—follow up via email, text, and in-person requests.
✔Train your team to make review requests a standard part of closing every job.
✔Respond to every review (good or bad) to show professionalism and engagement.
✔Leverage automation tools to request and track reviews effectively.
🚀The Business Impact of Reviews:
✅More reviews improve Google search rankings and help secure the top spot in local searches.
✅Strong online reputation increases trust and makes sales easier.
✅Negative or missing reviews can drive potential customers to competitors.
