In today’s world where everything happens online, businesses need to have a strong visibility on the internet.
This goes for painting companies too! More and more people are using the internet to find what they need, so if you’re a painting company, you’ve got to make sure you show up when people search for painting services.
That’s where Search Engine Optimization (SEO) for painters comes in.
SEO strategies for a painting company make sure your website’s company can easily be found in search engines.
SEO services include improving your website content, using the right keywords, making your website traffic load fast and work well on phones, and getting other reputable websites to link back to yours.
By doing these key SEO strategies you increase your painting company website higher in search engine results pages when a potential client is searching for a painting company website.
In this guide, we’ll talk about easy-to-follow SEO audits and SEO strategy services that are perfect for painting companies. These SEO tips will help you boost your painting website, get more customers, and make your painting business thrive.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is a marketing strategy used by marketers, business owners, and organizations to make themselves more visible on search engines like Google, Bing, and Yahoo.
The main goal of any SEO campaign is to attract people who are searching for products or services to their website. For example, in the painting industry, it’s often used to get more potential customers and boost sales.
There are four main types of SEO: on-page, off-page, technical, and local SEO. These types of SEO services for painting companies can help improve how well your website shows up online.
If an SEO campaign works well, it should lead to more people visiting your site from search engines, which could mean more inquiries or sales, either from people nearby or from all over the country.
Why SEO is Important for a Painting Business?
Here are some important points to consider if you’re thinking about starting or keeping up with SEO services for painting companies:
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- SEO usually brings the most promising painting leads to a painting company’s websites.
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- Most painting company clients often prioritize local SEO and local search rankings.
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- It usually takes 3-6 months to see the full results for painter SEO-based strategies.
- SEO tends to offer the best return on investment (ROI).
What is the Importance of Local SEO for Painters?
If you’re checking on your current SEO marketing efforts for your business’s online growth, here are some key areas to focus on:
1. Quality of Leads
Take a step back and evaluate the quality of the leads you’re getting from calls and emails. If you’re not happy with the volume or quality, it might be time to look into the health of your website’s SEO.
2. Local Keyword Rankings
Check how well your valuable keywords are ranking in local search results. If you’re not showing up in the local keyword rankings, it could be a sign that you need to improve your local SEO web page to boost your visibility for painting services in your area.
3. Changes in Search Engine Traffic
Compare your search engine traffic over a specific period (example: the last 60 days) with the same period last year. Ideally, you should see a healthy increase of around 5-10% if you’ve been actively investing in high-quality content and high-quality backlinks, depending on your target area’s size and your level of activity. If there’s not a significant increase, it might be time to reevaluate your SEO strategies to have more traffic and ultimately sales for your painting business.
Tips for Painting Companies to Win Their SEO Strategies
Whether you’re new to SEO, it’s important to know the basics to boost your visibility in search algorithms for painting businesses. Check out these easy-to-follow tips:
Tip #1 – Get Your Local SEO Sorted:
Make sure you claim your Google Business Profile and Bing Local Places profiles. These are important for showing up in local searches. Fill them out completely by adding info like:
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- Categories: Pick the right ones to tell Google what you do.
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- Products and Services: Show what sets you apart.
- Reviews: Good ones help you rank better. Shoot for at least 10 to start strong.
Tip #2 – Pick Your Keywords Wisely:
Here are some common terms people search for when looking for painting services. Feel free to use singular or plural forms:
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- Painting Company
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- [Your city] painting company
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- Painting Contractor
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- Exterior painting company
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- New home painting company
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- Interior painting company
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- Garage door painting contractor
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- Exterior painting professionals
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- Wall painters
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- House painters
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- Best painters
Add “near me” to any of these for local searches. You can also target more specific questions like:
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- How much does it cost to paint a house exterior?
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- How long does it take to paint a house?
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- What time of the year is best to paint a house?
- Why hire a painter to paint my house?
Tip #3 – Make Your Phone Number Stand Out:
A lot of people prefer calling over filling out online forms. Make sure your phone number is easy to find at the top of your website, both on desktop and mobile devices. That prime spot above the scroll is key! Also, make it clickable so people can call you with a tap. Other tips to boost conversions:
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- Use clear call-to-action buttons and graphics.
- Keep your webpages balanced with a mix of images, videos, text, and maps.
Tip #4 – Ask for Reviews:
Reviews are gold for ranking well. Ask your customers for reviews regularly. Automate the process if you can, like sending review requests after a job. Some ideas to get more reviews:
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- Give out business cards with a QR code for easy review access.
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- Include review options on receipts or invoices.
- Respond to reviews, good and bad, to show you value feedback.
Conclusion
Implementing effective SEO strategies is important for the success of a painting company. By optimizing website content, using relevant keywords, improving site structure, and using local SEO techniques, painting companies can enhance their online presence, attract more qualified leads, and ultimately increase their customer base.
Ongoing monitoring of SEO strategies based on analytics insights is important for staying ahead in search engine rankings and maintaining long-term growth.
By committing to a comprehensive SEO approach, painting companies can ensure they remain visible and competitive, driving sustained business growth and success.
