You’re running a painting business. You don’t need another marketing project.
You have a painting or epoxy business to run. You shouldn’t have to piece together a website, Google profile, follow-up and reviews on your own.
Foundation puts them together so homeowners can see what you do and know how to reach you, even when you can’t answer the phone.

You may have paid for marketing. That doesn’t mean the pieces were working.
A website can look good and still leave people unsure what to do next. A Google profile can be claimed and then forgotten. A call can come in while you’re on a project and go unanswered.
Buying another piece won’t necessarily bring the rest together. Foundation gives you a site, a Google profile and a way to follow up that are set up to work together.
Find the gap before you spend on another fix.
Take the free contractor report card. Answer six questions about your website, Google profile, and follow-up. You’ll get a clearer picture of what’s missing and what to tackle first.
No call required.


I’m Matt Parsons. I built Sharp Line for contractors who are tired of paying for activity they can’t explain.
I’m based in Prescott, Arizona, and work with painting and epoxy contractors across the country.
I’ve seen contractors pay for a website, ads or another piece of marketing while the rest of their setup gets left behind. Foundation is my way of putting the basics together, so you know what you’re paying for and what each piece is there to do.
Your online setup, put together for you.
Foundation gives your painting or epoxy business a professional place to show its work, a clear way for customers to reach you, and follow-up for the calls you can’t answer.
Here’s what goes into it:
- A website built around your services and projects
- Your Google Business Profile set up to match your business
- A review funnel to ask customers for reviews
- Follow-up automation, including missed-call text back
- On-site SEO
- An instant quote tool
We build the site first, then set up your Google profile, follow-up and review system.
Ads management and ongoing SEO content are not included.
We put it together in the right order.
We build the site around your services and the projects you want to show.
We set up your profile to match the business people see on your site.
We set up missed-call text back and a review funnel, so there’s a way to respond when you miss a call and ask customers for reviews.
Make it easier for homeowners to take the next step

Smooth Painting | Foundation setup
We put Smooth Painting’s website, Google Business Profile, missed-call text back and review funnel in place. When a call is missed, an automatic text gives them a way to follow up instead of leaving the caller without a response.

Star Painters | Website, SEO and Google Business Profile
From October 2025 through March 2026, Star Painters’ reporting recorded 70 inquiries through calls and website forms. Sharp Line built their current website and supported their SEO and Google Business Profile.
all channels
Google Business Profile
Source: Willbuilt monthly reporting dashboard
Willbuilt | SEO, Google Business Profile and Google Ads
In October 2026, Willbuilt’s reporting showed 91 total leads across channels. Of those, 74 came from SEO and the Google Business Profile. Total marketing investment was about $2,400, or $26.38 per reported lead.
Practical stuff for painting and epoxy contractors.
Matt runs monthly workshops on topics like SEO in the AI Search Era. The resources library has more on websites, Google profiles, reviews, and follow-up.
SEO in the AI Search Era · workshopFAQ
Stop piecing your online setup together.
See how Foundation brings your website, Google profile and follow-up together for $497 a month. No setup fee. Month-to-month.