CASE STUDY

How Prescott Epoxy went from one crew to three and an $82,000 month.

Eight months of compound growth. A website that converts, local SEO that ranks, and Google Ads that pay back. Here’s the build, the numbers, and what changed for the shop owner.

[ Screenshot: prescottepoxy.com homepage ]

$82K

CLOSED IN APRIL 2025

30

LEADS GENERATED THAT MONTH

$1,950

GOOGLE ADS SPEND

1 → 3

CREWS IN 8 MONTHS

THE STORY

From one crew running residential garage jobs to a full schedule, three crews, and commercial work coming in.

When we first started working with Prescott Epoxy, the owner was running every job himself with one small crew. Phone leads were inconsistent. The website was a basic brochure. Google Ads were running, but not tied to closed work.

The pieces individually weren’t broken. They just weren’t built to feed each other. Here’s the order we tackled it in.

Month 1 to 2: Foundation

Rebuilt the site around real services and quote requests. Set up Google Business Profile properly. Cleaned out wasted ad spend on irrelevant searches.

Month 3 to 5: Local visibility

Started ranking on the Google local pack for "epoxy flooring" in target cities. Added location pages. Built a review request flow into every completed job.

Month 6 to 7: Scale

Increased ad budget on the campaigns producing closed work. Cut the ones that weren't. Added a second crew to handle volume.

Month 8: The $82K month

30 qualified leads in April 2025. The shop closed $82,000 in work on $1,950 of ad spend and a $1,440 management fee. Three crews now in the field.

[ Photo: crew or finished floor ]

THE MATH

$3,390 in. $82,000 out. In one month.

Marketing should pay for itself, then pay you. This is what the system is built to do, and the math gets better every month it runs.

Google Ads spend$1,950

Sharp Line management$1,440

Total marketing investment$3,390

Closed work that month$82,000

Return~24x

WHAT CHANGED FOR THE SHOP

It wasn't a tactic. It was a system.

Most contractors don’t need more clicks. They need a setup where the website, local SEO, and Google Ads work together, so each lead costs less and converts more reliably than the last.

01 PREDICTABLE LEAD FLOW

Phone calls and quote requests every week. Crews stayed booked instead of bouncing between feast and famine.

02 LOWER COST PER JOB

As the SEO and reviews compounded, more jobs came from organic searches. The blended cost per closed job dropped month over month.

03 ROOM TO GROW THE TEAM

Steady, qualified work made it possible to add a second crew, then a third, and start taking on commercial projects.

“[Pull a 2 to 3 sentence quote from the Prescott Epoxy owner here. Something specific about the change in lead volume or how the crews stay booked. We can ghostwrite a draft and have him approve it.]”

Owner, Prescott Epoxy

Want to see if your shop is a fit for the same system?

We don’t take on every contractor. We look at your service area, your current setup, and tell you straight whether the system can move the needle for you.

or call 928-268-2810