Strategic Marketing Plans

According to a recent survey on the state of marketing for small businesses, nearly 75% of small businesses are operating without a marketing plan. Many small business owners don’t feel like they have the time to create a marketing plan, or lack the required expertise, or even feel like their business is too small to need one. In reality, any business that wants to market itself to customers’ needs a marketing plan, or they risk wasting money on unfocused, ineffective advertising choices.

What is a Strategic Marketing Plan?
A strategic marketing plan is a focused, specific plan for increasing customer awareness and sales, developed with an understanding of your company’s unique history, goals, and budget in mind. Marketing plays a huge part in all businesses, and it is much more than just sales and advertising. After all, a business cannot be successful if potential customers don’t know everything it offers.

Every strategic marketing plan that Sharpline Marketing creates consists of:

  • Situation & Market Analysis
  • SWOT Analysis
  • Marketing Plan & Objectives
  • Differentiation & Positioning
  • Marketing Strategy
  • Implementation & Control
  • Timing & Contingency Plans

Why do I need a Strategic Marketing Plan?
Every business that wants to market its products or services to customers should have a marketing plan in place. Without one, you’re taking a road trip without checking a map or reading any of the road signs. There are many benefits to developing a strategic marketing plan:

  • Better use of your marketing budget. Learn when, how, and where to spend your marketing dollars for optimum return on investment.
  • Clearer understanding of your business environment. Every marketing plan from Sharpline Marketing begins with a SWOT analysis, giving you insight into industry trends, competitors and their strategies, distribution channels, and information on current and potential clients. You’ll also learn how your company compares to others in your market.
  • Preferred marketing strategies. Learn the advertising media and locations that are most effective for your industry or local market.

But the easiest way to determine whether a strategic marketing plan could benefit your business is to ask yourself one simple question: Is every dollar of my marketing budget being spent in the way that will bring in the most customers and sales? If the answer is “no” – or worse, “I don’t know” – then the solution is simple: call Sharpline Marketing today for a free, no-obligation Marketing Needs Evaluation.

Call 618-670-7755 for a free
Marketing Needs Evaluation